MOSCOW, 31 OCTOBER - 1 NOVEMBER 2017
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IN RUSSIAN
MIXX Russia Conference 2017: the time for smart technologies with focus on effectiveness
2 june 2017
On the 31rd of October - 1 November the main event of Russian digital advertising market - MIXX Russia Conference – will be held. In the world MIXX Conference is considered to be the main event of digital industry that unites 40 countries, 900 companies and 90% of global Internet advertising market where in the real time new trends, mechanics and unique technologies are formed and the future of communications is shaping up.

MIXX Сonference has also become a key global event of interactive advertising market in Russia where Russian department of IAB presents national digital to the world community. MIXX Russia Conference takes place in World Trade Center. The main objective of the Conference is development of digital advertising market. Participants will be able to discuss in dialogues the interaction between advertisers, advertising agencies and the government.

Most sections of MIXX Russia will be held in format of discussions where heads of communication agencies, advertisers and technology and research companies will take part. Representatives of specialized areas of Roskomnadzor, Federal Antimonopoly Service of Russia and The Ministry of Telecom and Mass Communications of the Russian Federation will speak in the opening panel "Development of digital advertising in Russia - plans and results". Speakers will summarize the results of work, discuss the prospects of industry development and present trends that will define the market in the coming years.

Moreover, Mediascope, RBC, Google, PWC and PIK Group will tell about current state of Russian digital industry while speakers from IAB Europe, Google, Accenture, Unilever and P&G will hold panel "Overview of digital advertising global market". The speeches will be completed by final session of the IAB Russia and its presentation of the research "Advertisers Barometer 2017". Also committees leaders of IAB Russia will present data on the directions: Digital Video, E-Commerce Advertising, Mobile Advertising, Media Ad, On-Line Branding, Perfomance Marketing, Programmatic, Big Data, Audio Ad and Influence Marketing.

MIXX в Facebook: https://www.facebook.com/MixxRussia

Venue: International News Agency Russia Today. Moscow, Zubovsky Blvd., 4 Time: 3rd of October 2017, 10:00.
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