ABOUT MIXX CONFERENCE
MIXX Conference is a global event of digital advertising organized by local departments of The Interactive Advertising Bureau (IAB). IAB is the leading industrial association of digital markets in the world with headquarter in New York (USA) and about 40 local offices including Russia.
In 2013 Russia became the 11th country that organized MIXX Conference along with such countries as USA, Canada, Italy, Romania, Belgium, Turkey, Poland, Spain, Australia and Uruguay.
In 2010 and 2011 MIXX Conference & Awards was held within International Advertising Festival Red Apple as Red Apple MIXX. After one year of a break it was decided to organize MIXX in Russia as independent event in order to save original concept.
Then MIXX Russia gained support from Association of communication agencies of Russia, European Association of Communication Agencies and IAB Europe and got license from IAB Global, which entitled IAB Russia to hold MIXX Russia Conference that took place on 15th May 2013 in Moscow. On the 2nd of December 2014 MIXX Russia Conference was again organized by IAB Russia.
In 2015 IAB Russia launched MIXX Russia Awards. More details about competition. In 2016 MIXX Russia Conference and MIXX Russia Awards were united in the one key event of digital sphere.
MIXX Russia Conference is a unique international event in sphere of interative advertising – from the point of view of both format and content.
In 2017 MIXX Russia Conference traditionally takes place in International News Agency Russia Today. The main objective of the Conference is development of digital advertising market. Participants will be able to discuss in dialogues the interaction between advertisers, advertising agencies and the government.